Turkey, Ümraniye, Beauty Care

Trade Marketing Specialist, Beauty Care, Istanbul


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Assuming responsibility for the Trade Marketing operation in Beauty Care Business Unit, focusing predominantly on customer marketing
  • Designing and executing BTL trade marketing activities within the right trade marketing mix aligned with the brand(s) strategy
  • Ensuring the implementation of “Point of Sales” activities, like promotions, POP material, POS animation, insert visuals
  • Acting as a key point of contact between Marketing & Sales departments to ensure timely execution of projects
  • Leading retailer projects & sales promotions with dedicated and optimum budget management
  • Analyzing and creating relevant action plans for key customers, campaigns, special local projects
  • Monitoring and analyzing category/channel, competition, and consumer market data in order to provide base for the business opportunities
  • Seeking for market intelligence and working accordingly to turn the market insight into valuable business results
  • Conducting market research on regular basis to analyze latest retailer category trends


  • University degree in Business Administration or related departments
  • 1-2 years of experience in Trade Marketing and/or Customer Marketing experience ideally in FMCG sector
  • Fluent in English both spoken and written
  • Good at problem solving, planning and being proactive in taking actions
  • Creative person with high motivation and focus on team work as well as being a team player
  • Good command of computer knowledge and MS Office applications
  • Effective communication and presentation skills
JOB ID: 21021730
Contract & Job type: Full Time, Regular
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