IND, Navi Mumbai, Adhesive Technologies

Specialist - CRM


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Develop the B2B CRM Strategy in alignment with the division’s objectives

  • Plan the B2B CRM Campaign Calendar with the B2B agency and internal business stakeholders.

  • Develop campaign toolkits (email templates etc) to be able to repurpose & run campaigns faster and more consistently, aligned to the calendar.

  • Manage the external agency, who are responsible for technical set up.

  • Create smart customer segmentation methodologies

  • Lead the set-up of ways of working to drive efficiencies and best practice sharing.

  • Lead the operations team in the agency to ensure quality implementation of campaigns

  • Lead the operations team in the agency to ensure delivery of reporting and insight, meeting business KPIs and implement appropriate test and learn plans

  • Engage and coordinate with multiple parts of the organization (Marketing, Customer Service, Content & Services, Product Divisions, eCommerce) and partner agencies to help define agreed objectives, processes, campaign briefings and reporting/measurement.

  • Coordinate standard database dashboard reporting and insights

  • Engage your day-to-day stakeholders with CRM communications activity and inform them on the insights driven from the program.

  • Fully understand the wider CRM Strategy (B2C also) and give input to management in terms of connection with B2B.


  • Strong marketing background with a minimum 4 years’ experience in CRM, preferably B2B

  • Candidate with masters degree in related domain.
  • Experience of creating and executing B2B CRM Campaigns.

  • Experience with marketing automation technologies : Adobe, Salesforce, Eloqua

  • Strong B2B marketing background. Must be a good influencer, to work with technology (e.g. product owners) as well as business teams to help bring everyone together to deliver great consistent and impactful digital campaigns

  • Significant experience working in high performing Digital teams, preferably in the manufacturing industry

  • Significant experience of leading people to deliver marketing programs through teams, effectively communicating value propositions with global and local stakeholders

  • Must be self-motivated with the ability to multi-task successfully and operate within budgetary and timeline constraints

  • Demonstrated business results from delivering on-time and managing large marketing budgets

  • Presented frequently to executives to gain widespread support for change management initiatives to seek investment that delivers growth

  • Strong agency management skills; comfortable, providing creative feedback, driving performance, negotiating

  • Strong insight skills

  • Experience with web content creation and maintenance

  • Good written and verbal communication (clear, accurate, complete, actionable)

JOB ID: 21019418
Contract & Job type: Full Time, Regular
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