Germany, Düsseldorf, Corporate Communications

Data Insights & Analytics Manager - Digital Communications (d/f/m)


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Data-driven communication strategy: Conduct deep dive data insight and analysis reporting to enable communication strategy development supporting our company strategy & communication objectives
  • Insights analysis and management: Utilize insights based on key data sets to identify opportunities to sharpen our communication planning and content marketing strategy
  • KPI- based communication measurement: Develop & drive implementation of a clear performance measurement framework that measures outcomes and impact against communication targets and key messages
  • Product ownership of strategic data analytics & listening platforms: Manage Sprinklr & Brandwatch platform usage for our global communication team – incl. budget planning, GDPR/technology asset ownership in close collaboration with our IT organization
  • Lead social listening & management process implementation for ongoing communication, campaigns, issue and crisis management
  • Strategic partner to drive communication success: Collaborate with our global Corporate Communications team and external partners to plan, optimize and measure communication initiatives
  • Drive digital transformation within Corporate Communications through platform usage rollouts and upskilling initiatives – incl. hosting data trainings and enablement sessions for our global Corporate Communications team


  • Master’s degree in Economics, Communications, Media/Market Research, or another relevant field
  • Minimum 5 years of relevant work experience in a marketing/communication environment
  • Experience of developing communication strategies from insights which are drawn from relevant data analysis, evaluation and organizational strategy
  • Sound experience of content marketing platforms including social media management & listening platforms and their use to communication effectively
  • Profound knowledge in data-based performance measurement, monitoring and analysis
  • Very structured and well-organized working style
  • Professional, empathic communication and presentation skills
  • Experience to collaborate in a global team: setting and measuring performance and inspiring change
  • Ability to work with internal and external stakeholders in partnerships and through specific projects, programs
  • Profound project management skills
  • Very good MS office skills
  • Fluent English, German language skills are advantageous
JOB ID: 21022359
Contract & Job type: Full Time, Regular
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