Spain, Barcelona, Adhesive Technologies

Marketing & Customer Activation - Western Europe


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Be an essential part of the Western European Marketing Team that develops and executes the marketing strategies of Henkel Adhesives - Industrial Manufacturing and Maintenance
  • Drive awareness and generate demand for our products and service solutions for the region
  • Adapt and implement activation plans to scale hero applications across customers and industries
  • Support global programs roll-out into countries while coaching the local teams during execution.
  • Identify new ways to generate leads and reach potential customers 
  • Work with agencies in the development of inbound and outbound strategies and the implementation of digital campaigns
  • Measure and report KPIs and ROI of campaigns and initiatives
  • Build up strong relationships with global, regional and local stakeholders (both internal and external)
  • Be entrepreneurial: think differently, pilot, learn, adapt and re-test.
  • Location of the role: Barcelona, Paris, Milano, London, Stockholm, Brussels, Düsseldorf or Athens.


  • Excellent university degree, preferably in business administration, engineering or information science. 
  • 2-3 years in international marketing communication, digital marketing or project management in a global company
  • Proven success in the roll-out of regional digital content campaigns for lead generation 
  • Goal oriented working-style, reliable in project management with track record of success 
  • Use data and analytics to measure and optimize marketing performance
  • High proficiency with PC applications: MS Word, Excel, PowerPoint
  • Experience with digital tools such as Google Analytics, Data Studio, Power BI, Sprinklr, content collaboration systems, would be a plus 
  • Utilize an agile approach and actively drive a “test and learn” culture and mentality. Strong entrepreneurial drive, pro-active personality. 
  • Excellent English language skills 
  • Open and clear communication with key stakeholders across functions, countries, and external partners
JOB ID: 21024349
Contract & Job type: Full Time, Regular
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