Menu
Search
header-web-2880x1620-ali-khaled

China, Shanghai, Laundry & Home Care

Henkel Laundry & Home Care Marketing Manager

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


YOUR ROLE

Job Summary

  • We are looking for a Marketing Manager to steer local marketing mix and communication as well as portfolio management.

Responsibilities

  • Lead category marketing towards defined business priority to achieve business objective
  • Analyse market and competitor landscape and insight
  • Drive short-mid term portfolio pipeline and innovation development
  • Responsible for marketing mix development and implementation
  • Create tangible communication tool kit to both consumer and trade
  • Coordinates with internal marketing units and external agencies on strategies, concept, portfolio and marketing mix
  • Manage resources needed and ensures timely execution of initiatives
  • Support trade promotion activities and events
  • Coach team to implement category marketing plan and implement initiatives

Accountabilities (Time in %)

  • Lead category marketing towards defined business priority to achieve business objective15%
  • Analyse market and competitor landscape and insight10%
  • Drive short-mid term portfolio pipeline and innovation development15%
  • Responsible for marketing mix development and implementation15%
  • Create tangible communication tool kit to both consumer and trade 10%
  • Coordinates with internal marketing units and external agencies on strategies, concept, portfolio and marketing mix15%
  • Manage resources needed and ensures timely execution of initiatives5%
  • Support trade promotion activities and events5%
  • Coach team to implement category marketing plan and implement initiatives10%
03-ali-desktop

YOUR SKILLS

  • 6-8 years' experience in brand and product marketing, preferably FMCG background.
  • Proven track record of leading marketing projects
  • Demonstrated experience in digital/ eCommerce marketing
  • Strong stakeholder management and communication skill with cross functional and cross cultural teams.
  • Language: Native in Mandarin and fluent in English as daily communication language
  • Proficient in Microsoft Excel and PowerPoint skill
JOB ID: 21025883
Contract & Job type: Full Time, Regular
Contact information for application-related questions: henkel.hr@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
China_Brandbar_1460x142