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China, Shanghai, Adhesive Technologies

Market Strategy Manager, Flexible Laminates GCN

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?


JOB PURPOSE

  • Market Strategy Manager will work with the Global marketing team and regional business unit to develop and implement a strategic plan to strengthen our core and expand our portfolio
  • The business mission is to achieve results that are mutually beneficial to Henkel and our customer(s) and to position Henkel as leading solution provider for sustainable solutions in the flexible packaging industry

YOUR ROLE

  • Develop and execute regional segment strategy in Greater China
  • Positioning of our market segment as a leader in Sustainability & Technology by driving the regional innovation agenda
  • Drive and shape regional implementation of key strategic initiatives
  • Steer market introduction of new solutions and design innovation programs in cooperation with regional business and functions
  • Contribute to the development of global segment strategies
  • Identify & design upside opportunities for current and adjacent markets
  • Develop digital content & communication plan in alignment with communications team
  • Collect and analyze customer and competitor insights to integrate relevant intelligence in strategic decisions
  • Derives recommendations to support the business in taking strategic decisions with focus on competitor strategies
  • Collects and analyzes customer insights to provide relevant customer intelligence to customer facing teams and functions

Accountabilities (Time in %)

  • Drive and shape regional implementation of key strategic initiatives (20%)
  • Steer market introduction of new solutions (30%)
  • Develop digital content & communication plan in alignment with communications team (20%)
  • Design innovation programs in cooperation with regional business and functions (10%)
  • Collect and analyze customer & competitor insights to integrate relevant intelligence in strategic decisions (20%)
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YOUR SKILLS

  • B.A. or B.S. degree in International Business / Marketing / Science, MBA is a plus
  • Min. 5 years of professional experience in Marketing, Strategy or Business Development
  • Excellent strategic and conceptual skills for developing strategic marketing plans
  • Ability to take initiative and implement Market solutions with little direction
  • Open-minded, flexible and self-motivated team-player with strong capabilities in problem solving and critical thinking
  • Inspiring person with strong communication skills and ability to build networks
  • Proven track record of implementing strategic initiatives in marketing and/or business development is a plus
  • Experience in the following industries would be considered a positive: Consumer Goods and/or Packaging
  • Excellent computer skills with Office applications (Word, Excel, PowerPoint)

What the Role Can Offer You

  • Shaping the strategic direction for one of our largest segments through gathering market intelligence and steering introduction of new products to the market
  • Supporting our segment to become a market leader for sustainable packaging solutions by setting the trends in the Chinese market
  • Being part of a global Marketing team with opportunities to take responsibility beyond Greater China, i.e. for global project assignments

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, generation, disability, religion and sexual orientation.

JOB ID: 22036373
Contract & Job type: Full Time, Regular
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
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Development opportunities
Development opportunities Corporate social responsibility programs
Corporate social responsibility programs Extensive leave policy
Extensive leave policy Well-being programs
Well-being programs Life insurance
Life insurance Medical insurance
Medical insurance Performance bonus / Incentives
Performance bonus / Incentives Tuition reimbursement
Tuition reimbursement On-site canteen (in some locations)