Serbia, Belgrade, Laundry & Home Care

Brand Manager

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?


  • Achieve revenue, profitability, market share and other objectives for the brand
  • Process market information (market research, sales reports, speciality publications) and analyse them
  • Manage projects within the team, across functions. Responsibility for timings & ownership of the process
  • Role will be responsible for leading cross-functional teams including supply chain, R&D, sales and others 
  • Develop and execute annual strategic plans for the brand, consistent with corporate priorities
  • Actively manage short term & long-term brand P&L
  • Brand lead for Sales and Operations Planning (S&OP) Process
  • Coordinate the brands, guaranteeing effective and efficient business cooperation with local sales, local demand, and materials management
  • Achieve yearly targets for each single brand (turnover, profit, market shares)
  • Adapt brand materials to the local market
  • Identify the consumer needs and new development opportunities on the market


  • University degree in Economics or related field
  • Experience: min. 5 year in marketing, communications, advertising
  • Very good English skills – writing/reading/speaking
  • Advanced MS Office skills are required
  • Data analysis skills are a plus
  • Creative & curious but also analytical and problem-solving oriented
  • Ability to adapt in fast changing environment
  • Ability to take decisions and to pursue the achievement of the objectives
  • Process ownership

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.

JOB ID: 22037810
Contract & Job type: Full Time, Regular
Contact information for application-related questions: jobs.henkel@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
Performance bonus / Incentives
Performance bonus / Incentives Healthcare coverage / Medical insurance
Healthcare coverage / Medical insurance Life insurance
Life insurance Disability insurance
Disability insurance Meal voucher
Meal voucher Employee share plan
Employee share plan Smart work / Flexible working arrangements
Smart work / Flexible working arrangements Development opportunities
Development opportunities International career opportunities
International career opportunities Relocation assistance
Note: Perks might vary depending on the job grade.