ROU, Bucharest, Laundry & Home Care

Digital Specialist

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?


  • Plans, manages and executes the overall direction for one or more global digital touchpoint(s), such as website
  • Collects and analyzes data from various departments and resources with regard to project KPIs for measurement and impact assessment
  • Tests and rolls out new applications / functionalities
  • Supporting front end and/or technical implementation of digital platforms such as brand websites, new tools, new social platforms
  • Responsible for one or more platform (e.g. website or data) strategies
  • Drives consolidation and evaluation of existing local portals / channels into master architecture
  • Steer the development of platform (e.g. website or data/dashboard) features and new modules, adopting a test and learn approach
  • Lead Performance Tracking and Optimization: Steer agencies to generate the best possible results; articulate markets' needs
  • Develop best practices, guidelines, and templates KPI monitoring & reporting: Monitor platform analytics and report performance, where possible benchmark against competitors and own benchmarks
  • Identify trends and insights, evaluate emerging technologies: Provide thought leadership and perspective for adoption
  • Interconnect and work in a multi-market, multi-brand, multi-stakeholder environment on all topics relates to the dedicated platform/channel excellence
  • Steer agencies and internal development teams to ensure completion of touchpoint deliverables and operational excellence.


  • Advances English and MS Office skills 
  • 1+ years’ experience in a similar position 
  • Ability to communicate effectively across all levels of the organization locally 
  • Flexible, enthusiastic and pro-active
  • Digital marketing
  • Social media marketing campaigns
  • Integrated marketing advertising
  • Search engine marketing

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.

JOB ID: 22039696
Contract & Job type: Full Time, Regular
Contact information for application-related questions: human.resources@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.