Germany, Düsseldorf, Adhesive Technologies

Global Market and Customer Activation Manager (d/f/m)

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?


  • Deployment and execution of market & customer activation activities for Henkel`s Automotive Electronics customers globally
  • Position Henkel as a Thought Leader in the area of Automotive Electronics (e.g. Autonomous Driving)
  • Develop global messaging, positioning, campaigns, promotions and product launches
  • Manage social media (LinkedIn) and digital platforms, e.g. Product Information Management (PIM), Digital Asset Management (DAM) and Website incl. SEO
  • Manage internal communications activities for Automotive Electronics (Newsletter, Townhall)
  • Track professionally customer leads and translate them into sales opportunities
  • Measure and report ROI of campaigns and initiatives
  • Provide framework and guidance for execution in region(s)
  • Support professional representation of Henkel Automotive Components business in the Inspiration Center


  • Successfully completed Master's degree in Marketing, Business Administration or related field
  • At least 5 years of experience as marketing manager, with focus on B2B - ideally in the Automotive industry
  • Experience in using measurement tools to refine and enhance marketing impact
  • Experience in working with agencies
  • Strong project management, digital and writing skills
  • Experience in budget management
  • Fluent English language skills, German language skills are beneficial

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.

JOB ID: req35479
Contract & Job type: Full Time, Regular
Contact information for application-related questions: Recruitment-Germany@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
Performance Bonus & Incentives
Performance Bonus & Incentives Company Pension Schemes
Company Pension Schemes Flexible Benefits
Flexible Benefits Employee Share Plan
Employee Share Plan Insurances & Services
Insurances & Services My Henkel Bike
My Henkel Bike Health & Social Services
Health & Social Services Fitness with Urban Sports Club
Fitness with Urban Sports Club On-site Canteens & Restaurants
Note: Perks might vary depending on the job grade.