Turkey, Ümraniye, Henkel Consumer Brands

Brand Manager

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?


  • Reporting directly to Category Head
  • Assuming full-fledged responsibility of company’s leading Laundry & Home Care brands 
  • Designing and implementing effective marketing strategies in line with the global & regional marketing roadmap to further grow the responsible brands
  • Managing yearly marketing planning of innovation rollouts and activations with full range of ATL and BTL activities
  • Leading launch and relaunch strategies as well as the execution process for the responsible brand, running the communication with Trade Marketing, Sales, Supply Chain, and Production teams accordingly
  • Analyzing market & consumer data and taking necessary actions with a proactive approach
  • Working in close cooperation with the Regional Marketing Team, based in Dubai. 


  • Holding BSc/BA in Industrial Engineering, Business Administration or in a relevant field, MBA or Master’s degree is desirable
  • Minimum 4-5 years of experience in marketing in an FMCG company with end-to-end brand communication responsibility (experience in Laundry & Home Care Business is an additional asset)
  • Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels
  • Strong collaboration skills
  • Excellent oral and written communication skills in English with the ability to interact effectively with all levels of management
  • Competent in problem-solving, analytical, and interpersonal skills and ability to work with a variety of people
    Advanced user of MS Office applications

Henkel is an equal opportunity employer. We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.

JOB ID: 22043973
Contract & Job type: Full Time, Regular
Contact information for application-related questions: recruitment-hr@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
Performance bonus / Incentives
Performance bonus / Incentives Employee share plan
Employee share plan Medical insurance
Medical insurance Life insurance
Life insurance Cafeteria or Sodexo meal voucher
Cafeteria or Sodexo meal voucher Company transportation or Company car
Company transportation or Company car Flexible working arrangements
Flexible working arrangements Corporate social responsibility programs
Corporate social responsibility programs Discounted access to Henkel products