Brazil, Lapa, Henkel Consumer Brands

Especialista de Marketing - Canal E-commerce

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?


  • Steers excellence in implementation of Hair Care Brands on e-commerce channel;
  • Collaborates with marketing, sales and education teams for planning, budgeting and implementation of sell out activities;
  • Develops and monitors JBP (join business plan) for major e-comm clients in line with sales strategy;
  • Collects and analyzes necessary information (price, data gathering, KPIs results and sell out activities) to identify opportunities;
  • Ensures that the desired product benefits and brand values / equity are properly communicated;
  • Design Customer Relationship Management (CRM) strategy to drive platform usage, engagement, retention, cross-sell and advocacy;
  • Utilize strong analytical ability to evaluate customer experiences and digital tactics;
  • Create customized campaigns for e-commerce clients based on media kit, Google Ads, enriched contents, etc. to generate traffic and conversion.


  • Bachelor's degree in Marketing or similar areas;
  • Marketing & Trade marketing experience;
  • Digital marketing experience;
  • Experiencie in E-commerce;
  • Knowledge in Google Analytics;
  • Brand development, building and management skills;
  • Market analysis and planning skills;
  • Convincing and influencing innovation strategy for the business;
  • Creativity skills.;
  • English - Advanced;

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.

JOB ID: 23045902
Contract & Job type: Full Time, Regular
Contact information for application-related questions: Recruitment.LATAM@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
Smart work/ Flexible working arrangements
Smart work/ Flexible working arrangements Healthcare coverage / Medical insurance
Healthcare coverage / Medical insurance Paid parental leave
Paid parental leave Employee share plan
Employee share plan Retirement / Pension plans
Retirement / Pension plans Employee recognition programs
Employee recognition programs Company gifts
Company gifts Short Friday
Short Friday Performance bonus/Incentives
Performance bonus/Incentives Development opportunities
Note: Perks might vary depending on the job grade.