China, Shanghai-Zhangjiang, Adhesive Technologies

Market Strategy Manager, Sports & Fashion GCN GCN

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Implements BU / SBU market and product line strategies to achieve BU/ SBU financial goals
  • Delivers customer penetration strategies, develops business models & tactics regionally in alignment with global strategies
  • Acts as the first point of contact for and steers the category / brands teams regional and global teams
  • Is a project lead for the strategic segments as well innovation pipeline in collaboration innovation & Product Development teams
  • Conducts market research and scoping of new market potentials and identifies long term marketing opportunities and develops strategies for same
  • Prepares presentations, innovation packages, and documents for regular internal meetings and customer focused projects

Accountabilities (Time in %)

  • Market Analysis & developing strategies 25%
  • Working with both local, regional and global teams 25%
  • Monitoring KPI’s and deliverables by respective stake holders to achieve SBU goals 20%
  • Market and Industry related visits 20%
  • Overlooking marketing and comm needs 10%


  • Minimum Educational Qualification – Degree in Marketing in Business
  • Minimum work experience in a similar role, industry or in a consultancy company – 8 years
  • Knowledge or experience of Global Sports, Fashion and textile market would be an added advantage.
  • Excellent command of written and spoken English is mandatory with the ability to present to any forum.
  • High Competency in Microsoft 365
  • Should have a sound understanding of retail landscape, trends in sustainability, social and digital landscape trends and drivers.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, generation, disability, religion and sexual orientation.

JOB ID: 23052186
Contract & Job type: Full Time, Regular
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Development opportunities
Development opportunities Corporate social responsibility programs
Corporate social responsibility programs Extensive leave policy
Extensive leave policy Well-being programs
Well-being programs Life insurance
Life insurance Medical insurance
Medical insurance Performance bonus / Incentives
Performance bonus / Incentives Tuition reimbursement
Tuition reimbursement On-site canteen (in some locations)