South Korea, Gangnam, Henkel Consumer Brands

Consumer Brands Marketing Director

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Develop and implement medium to long term marketing strategies for Henkel's Laundry & Home Care, Beauty Retail and Shiseido Professional Hair Care segments in Korea 
  • Develop and execute innovation pipeline with Asia regional marketing team and international marketing unit
  • Oversee and direct all marketing activities in Korea, including investment and brand building initiatives, on and offline campaign development, and digital marketing
  • Analyze market trends, consumer behavior and competitive activities to identify market opportunities within the beauty retail and professional hair care industries
  • Strengthen brand awareness and positioning in the local market
  • Manage P&L for the category and each brand and develop and execute retail pricing strategy
  • Create, execute and manage annual marketing budgets for three business units
  • Periodically analyze and optimize product portfolio
  • Collaborate with Sales, R&D, Regulatory Affairs and Supply teams on product development and synchronize strategies
  • Monitor, measure and report on the performance of all marketing campaigns
  • Develop and grow the direct reports and the team
  • Keep people highly motivate and engaged
  • Build a high performing team


  • Bachelor's degree in Marketing, Business Administration or related field, MBA plus
  • Minimum of 15 years' experience in a senior marketing role, preferably in the FMCG or consumer packaged goods industry
  • Proven track record of successfully developing and executing marketing strategies Laundry, home care or beauty retail industries plus
  • Deep understanding of Korean market, consumer behavior and trade environment
  • Strong leadership skills to manage, inspire, motivate and engage people
  • Strong strategic skills, strong problem solving-skills, strong financial and analytical skills with the ability to make data-driven decisions
  • Ability to develop people and team, highly responsible and accountable, being entrepreneurial and collaborative
  • Excellent communication skills in both English and Korean
  • Willing to go business trips as required

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.

JOB ID: 23053241
Contract & Job type: Full Time, Regular
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