Germany, Hamburg, Henkel Consumer Brands

Global Digital Manager - Professional Hair (d/f/m)

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Support in formulating the website strategy and take ownership of the roadmap, ensuring
    alignment with business goals and priorities
  • Oversee website functionality, leading the site experience by implementing continuous
    improvements and optimizing customer experience funnels and landing pages
  • Collaborate cross-functionally with marketing, content and design agencies, web developers,
    as well as countries and regions to develop, maintain and update website content
  • Lead the definition of new features and functionalities by translating them into well-defined
  • Ensure the highest level of transparency for all stakeholders (internal and external) through
    product roadmaps
  • Manage and prioritize the website backlog
  • Ensure website quality, efficiency, and performance by analyzing journey metrics to measure
    usage levels, conversion rates, identify UX issues, and formulate solutions
  • Identify and troubleshoot website issues with editing and developmentteams to resolve them
  • Assist in implementing and optimising SEO-related strategies


  • Master’s degree in business, with a focus on Digital Marketing or a related field is preferred
  • 2-3 years of experience in digital marketing, preferably within an FMCG company, cosmetics retailer, cosmetic goods manufacturer, or digital agency serving clients in the beauty industry
  • Previous experience as a website manager or product owner within an agile, digital product development team is highly desirable
  • Familiar with website standards and best practices, including a good understanding of UX, usability, and technology
  • Good knowledge of Azure DevOps or other digital collaboration tools is a plus
  • Demonstrated experience and proficiency in engaging with both internal and external stakeholders
  • Ability to collaborate, communicate effectively and drive alignment within a global organisation
  • Excellent verbal and written communication skills in English

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24064762
Contract & Job type: Regular - Full Time
Contact information for application-related questions:
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
Performance Bonus & Incentives
Performance Bonus & Incentives Company Pension Schemes
Company Pension Schemes Flexible Benefits
Flexible Benefits Employee Share Plan
Employee Share Plan Insurances & Services
Insurances & Services My Henkel Bike
My Henkel Bike Health & Social Services
Health & Social Services Fitness with Urban Sports Club
Fitness with Urban Sports Club On-site Canteens & Restaurants
Note: Perks might vary depending on the job grade.