China, Shanghai, Adhesive Technologies

Market Strategy Manager – Electronics, Consumer Device

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Be responsible for the overall strategy, innovation portfolio and future direction in Handheld Devices including Smartphone and Tablet.
  • Define and drive business plans for the assigned cluster with clear timelines and measurable outcomes, including build business case, define product promotion strategies and providing the sales team with adequate training and presentation materials, defining clear product requirements, timelines, and pricing plans.
  • Ensure innovation project (ADP) pipeline align with cluster strategy.
  • Track top project progress for key milestones, flag issues, challenge status-quo and drive decisions to keep pipeline efficient and on the right track.
  • Provide guidance to the respective teams pertaining to the segment strategy and tactics, target applications and recommended products.
  • Visit customers, attend industry conferences, and meet with third party partners on a regular basis to maintain market understanding and develop key relationships.
  • Develop technology / product roadmaps for exchange and dialogue with sales and customers to capture future growth and sustain market segment growth.
  • Provide input to the marketing communications team on the commercialization of new products and segment specific promotional efforts.
  • Provide regular reports on the performance of the segment/cluster during leadership meetings, and to senior management as needed.
  • Closely monitor competitor situation and form competitive strategy and enable execution.


  • BS degree in applicable technical or scientific discipline (Chemical Engineering, Electrical Engineering, etc.); MS/MBA preferred.
  • Knowledge of consumer electronics, ideally smartphone for major brands, and material expertise required.
  • Strong strategic thinking and analytical skills.
  • Leadership and multicultural skills highly desirable.
  • Excellent communication and project management skills.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24065506
Contract & Job type: Regular - Full Time
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