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Germany, Hamburg, Henkel Consumer Brands

Manager Global Data Analytics - Professional Hair (d/f/m)

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

  • Develop & implement a global data analytics strategy & tools generating actionable insights & establishing decision-making processes aiming at incremental, sustainable & profitable net sales throughout the global, regional and local B2B eShop organisations
  • Develop and implement holistic strategy for behavioral tracking and analytics on a global level across brands, platforms, and business units
  • Accelerate business growth by creating a 360-degree view of the customer journey across all ecosystem touchpoints and enabling data-driven decision making
  • Concept, setup and analyze digital campaigns to drive lead generation and optimization of product development and business strategies
  • Lead the Data & Analytics workstream within the Ecosystem project and steer media agencies for important activation campaigns within the global Henkel Consumer Brands Professional business
  • Develop and roll-out KPI dahboards to measure the impact of Sales and Digital Marketing initiatives across channels incl. eShop, website, media & social media campaigns and eCRM
  • Define use-cases and setup data connections to enable eCRM campaigns and personalization use-cases, ensure their successful implementation and performance monitoring
  • Development of an internal Analytics community across all Henkel business units & Give support to the local teams to successfully implement New Customer Acquisition campaigns
  • Lead & Mentor GBS+ team members on data & analytics topics (on an indirect base, dotted line)

YOUR SKILLS

  • Master’s degree with eCom focus
  • 5+ years of profound professional working experience in data analytics management in an e-Commerce environment managing a multinational B2B and/ or B2C, ideally FMCG
  • Strong commercial sense to identify growth opportunities
  • Ability to create and utilize data (analytics) to drive decisions related to digital sales campaigns
  • Highly self-motivated, & strong ability to think out-of-the-box
  • Outstanding interpersonal skills including strong written & verbal communication and presentation skills
  • Excellent English language skills, German & other languages are beneficial

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24072597
Contract & Job type: Regular - Full Time
Contact information for application-related questions: Recruitment-Germany@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
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Performance Bonus & Incentives
Performance Bonus & Incentives Company Pension Schemes
Company Pension Schemes Flexible Benefits
Flexible Benefits Employee Share Plan
Employee Share Plan Insurances & Services
Insurances & Services My Henkel Bike
My Henkel Bike Health & Social Services
Health & Social Services Fitness with Urban Sports Club
Fitness with Urban Sports Club On-site Canteens & Restaurants
Note: Perks might vary depending on the job grade.