Brand Manager - Schwarzkopf Professional Coloration and Salon Tools

Consumer Brands Marketing Sweden, Stockholm, Stockholm Full Time Regular
Apply for this role
Brand Manager - Schwarzkopf Professional Coloration and Salon Tools Apply for this role
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About this position

About this Position

Schwarzkopf Professional is part of Henkel, a global leader in the beauty industry, renowned for its dedication to quality and innovation. Our mission is to empower hairdressers and end consumers alike with exceptional styling and hair care products. We are looking for Brand Manager to support our growth by driving brand initiatives and ensuring alignment with Henkel’s global standards.

As the Brand Manager, you will play a pivotal role in shaping the Schwarzkopf Professional Coloration brands and the Salon Tools category through impactful campaign planning, effective portfolio management, and cross-functional collaboration. You will report directly to the Head of Marketing and be an integral member of the marketing team. This role is essential for ensuring that Schwarzkopf Professional’s global guidelines are effectively localized, delivering consistent brand messaging while meeting local market needs. You’ll work closely with hairdressers and end consumers, building our brand presence and maximizing market potential.

What you´ll do

  • Campaign Planning & Implementation: Design and execute targeted marketing campaigns aligned with global standards, tailored for hairdresser professionals and end consumers.
  • Product Forecasting: Anticipate and manage product demand, working closely with Supply Chain to ensure timely availability and alignment.
  • Product Portfolio Management: Maintain the Schwarzkopf Professional Coloration product portfolio as well as Salon Tools, supporting product launches, rebranding, or discontinuation in accordance with global and local strategies.
  • Global to Local Strategy: Implement Schwarzkopf Professional’s global brand guidelines locally, ensuring brand integrity while adapting to specific regional needs and market dynamics.
  • Stakeholder Collaboration: Collaborate with Marketing, Sales, Education, Supply Chain, and Customer Excellence teams to ensure a cohesive brand strategy and alignment on all initiatives.
  • Market Insights & Trend Analysis: Monitor market trends and consumer behavior to refine campaigns and inform product strategy.

What makes you a good fit

  • Proven experience in brand management, ideally within the hair care or beauty industry. Previous experience working in a global company is a plus.
  • Degree in Marketing, Business, or a related field is preferred.
  • Fluent in Swedish and English. 
  • Strong project management and organizational skills.
  • Proficiency in forecasting, market analysis, and campaign execution.
  • Excellent communication and interpersonal abilities.
  • Experience in adapting global strategies to local markets.
  • Ability to work effectively in a fast-paced, cross-functional environment.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Occupational Health Checks & Private Health Insurance
  • Sports compensation allowance
  • Pension
  • Annual Leave: 30 days plus public holidays

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 25088493

Job Locations: Sweden, Stockholm, Stockholm

Contact information for application-related questions: Norden.hr@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

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How is work at Henkel

About Henkel

Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.

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FAQ

Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.

Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.

Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.

Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.

Our recruiting team will help you with all requests regarding your application. Contact the team here.