About this Position
Schwarzkopf Professional is part of Henkel, a global leader in the beauty industry, renowned for its dedication to quality and innovation. Our mission is to empower hairdressers and end consumers alike with exceptional styling and hair care products. We are looking for Brand Manager to support our growth by driving brand initiatives and ensuring alignment with Henkel’s global standards.
As the Brand Manager, you will play a pivotal role in shaping the Schwarzkopf Professional Coloration brands and the Salon Tools category through impactful campaign planning, effective portfolio management, and cross-functional collaboration. You will report directly to the Head of Marketing and be an integral member of the marketing team. This role is essential for ensuring that Schwarzkopf Professional’s global guidelines are effectively localized, delivering consistent brand messaging while meeting local market needs. You’ll work closely with hairdressers and end consumers, building our brand presence and maximizing market potential.
What you´ll do
- Campaign Planning & Implementation: Design and execute targeted marketing campaigns aligned with global standards, tailored for hairdresser professionals and end consumers.
- Product Forecasting: Anticipate and manage product demand, working closely with Supply Chain to ensure timely availability and alignment.
- Product Portfolio Management: Maintain the Schwarzkopf Professional Coloration product portfolio as well as Salon Tools, supporting product launches, rebranding, or discontinuation in accordance with global and local strategies.
- Global to Local Strategy: Implement Schwarzkopf Professional’s global brand guidelines locally, ensuring brand integrity while adapting to specific regional needs and market dynamics.
- Stakeholder Collaboration: Collaborate with Marketing, Sales, Education, Supply Chain, and Customer Excellence teams to ensure a cohesive brand strategy and alignment on all initiatives.
- Market Insights & Trend Analysis: Monitor market trends and consumer behavior to refine campaigns and inform product strategy.
What makes you a good fit
- Proven experience in brand management, ideally within the hair care or beauty industry. Previous experience working in a global company is a plus.
- Degree in Marketing, Business, or a related field is preferred.
- Fluent in Swedish and English.
- Strong project management and organizational skills.
- Proficiency in forecasting, market analysis, and campaign execution.
- Excellent communication and interpersonal abilities.
- Experience in adapting global strategies to local markets.
- Ability to work effectively in a fast-paced, cross-functional environment.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Occupational Health Checks & Private Health Insurance
- Sports compensation allowance
- Pension
- Annual Leave: 30 days plus public holidays
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID:
25088493
Job Locations:
Sweden, Stockholm, Stockholm
Contact information for application-related questions:
Norden.hr@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline:
As long as the vacancy is listed on our Career Site, we are happy to receive your application
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