Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Trade Marketing Specialist
Apply for this role
Trade Marketing Specialist
Apply for this role
About this Position
Join us as a Trade Marketing Specialist and get the opportunity to become a game changer to our team, working alongside professionals from diverse backgrounds to achieve common goals and drive organisational success. This is how you can dare to make an impact:
What you´ll do
- Develop and implement shopper marketing programs tailored to key retailers and channels, ensuring alignment with brand and business objectives.
- Adapt and design POS materials for in-store and online environments, including toolkit creation.
- Collaborate with Media & PR Manager to deliver integrated 360° campaigns that maximize shopper engagement.
- Execute in-store activations and ensure flawless implementation of promotional plans.
- Support sales and category teams in developing joint business plans and retailer-specific strategies.
- Evaluate shopper activation effectiveness, track KPIs, and optimize ROI for continuous improvement.
- Maintain brand consistency at the point of purchase across all channels.
- Brief and coordinate with merchandisers to ensure execution excellence.
- Monitor competitor activity in-store and provide actionable insights.
- Recommend promotion mechanics per category and channel to the sales team.
- Lead promo calendar management for each channel and category.
- Organize and lead trade shows and customer events, ensuring impactful brand presence.
- Manage BTL budget planning and reporting, ensuring cost efficiency and transparency.
What makes you a good fit
- Degree in Marketing, Business Administration, or related field.
- 1-2 years of experience in shopper marketing, trade marketing, or brand activation preferrable
- Strong understanding of retail environments and e-commerce.
- Excellent project management and stakeholder collaboration skills.
- Analytical mindset with ability to evaluate ROI and optimize campaigns.
- Creative thinking and attention to detail for POS and activation design.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Performance bonus / incentives
- Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary
- Annual Leave: 27 days plus 8 Bank Holidays
- Celebration vouchers
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 25088556
Job Locations: United Kingdom, England, Hemel Hempstead
Contact information for application-related questions: RecruitmentUKIE@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.