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Germany, Düsseldorf, Adhesive Technologies

Regional Market Strategy Manager Industrial Assembly & Functional Coating (d/f/m)


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us. 


  • Understand and evaluate segments for sizing markets, gather and analyze customer needs within the segment, and identify existing and potential opportunities
  • Analyze industry trends to assess the factors that define the market segment strategy
  • Perform competitive analysis to determine the strengths and weaknesses of Henkel as it pertains to applications within the market segment
  • Develop regional market segment/sub-segment strategy and go-to market plan that could be executed by the regional teams
  • Drive innovation based on market needs identified through Voice of the Customer (VoC)
  • Drive key strategic initiatives (KSIs) regionally by working closely with global and regional commercial and technical teams (TCS)
  • Identify inorganic growth opportunities (partnerships, M&A) to drive top line growth
  • Employ customer segmentation models to identify key accounts and for further development and nurturing
  • Drive programs to establish a channel strategy that improves profitability and ensure bottom-line margins
  • Develop industry content for marketing programs to support regional market and customer activation
  • Define marketing communication strategies to roll-out new products and technologies
  • Identify and assess white spaces and adjacent opportunities


  • Master's degree in Business Administration or Engineering; MBA preferred
  • 4 years of industrial strategic marketing experience or equivalent
  • Previous sales management experience in the field of adhesives and sealants and KAM, experience with sales and profitability analysis and defining requisite corrective actions
  • Project management and strategic planning experience including the delivery and target achievement of large scale activities; evidence of control, monitoring and review
  • Strong technical experience
  • Previous application of goal setting, target achievement and/or review
  • Technological/market know-how
  • Ability to manage negotiations at a senior level and influence decision making process
  • People management, leadership skills
  • Experience of working with different support functions and building internal relationships
  • Experience of dealing with people at different levels of seniority
  • Fluent English skills
JOB ID: 1900026R


Henkel’s application process

2:02 Min.