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Mexico, Huixquilucan, , Laundry & Home Care

Regional Marketing Manager


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • To create, implement and evaluate regional branding strategies (incl. product mix, pricing, distribution, advertising and promotion) to achieve all targets.
  • To coordinate launches and relaunches according to the brands master plan.
  • Coordinate with design, advertising, and digital agencies the adaptation or development of all communication and packaging materials, managing the assigned budget.
  • To support the realization of market studies of the brand and analyze the information, providing also relevant insights to the International Marketing teams.
  • Review the brand financials and other metrics (market share, etc.) for implementation of immediate actions.
  •  To evaluate, together with Business Development, the launch of the brand into geographical white spots.
  • To manage direct and cross-functional teams in order to promote the efficiency, results orientation, productivity, innovation, and communications skills


  • High initiative and determination to achieve strong perspective and judgement.
  • Being fast-thinker and able to solve issues swiftly.
  • Confident in decision making and risk taking.
  •  High willingness to drive change & innovation.
  • Very good convincing and influencing skills, at different organizational levels.
  •  Bachelor Degree in Business Administration or Marketing, preferably with a Master Degree in Business Administration or Marketing.
  • At least 6 years in Marketing – Brand Management and familiarity with all tools in this field (consumer and market share data, market research studies, media plans, etc.).
  •  Sales experience would be a plus.
  • Experience on  brand strategies, product launches, brand communication platforms, etc. 
  • Experience in results in terms of financial and market share achievements.
  • Fluent in Spanish and English
JOB ID: 190004QB
Contract & Job type: Full Time , Regular
Contact details: Recruitment.LATAM@henkel.com


Henkel’s application process

2:02 min.