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United States, Stamford, CT, Laundry & Home Care

Senior Brand Manager, Premium Laundry Innovation

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


Your Role:


Champion innovation launch leadership for Henkel Premium Laundry Heavy Duty Detergent (HDD) brands (‘all and Persil) to contribute to achievement of revenue, profitability, market share objectives:

  • Strategy: Spearhead annual and long-term innovation strategic planning, ensuring sufficiency to contribute to achievement of brand goals
  • Financial: Develop and sell-in the business case to support new product launches and long-term product pipeline to senior management
  • Global & Local Stakeholder Alignment: Partner with International Marketing Unit leadership in Germany and locally based brand teams to gain support to innovation plans
  • Pipeline Development: Identify category trends and lead research plans to uncover unmet consumer needs to fuel brand growth. A passion for mining qualitative and quantitative data to identify ownable insights, plus tenacity to align internal stakeholders will be critical
  • Commercialization: Manage all marketing activities including but not limited to market research, packaging development and pricing recommendations; develop and maintain relationships with internal marketing service partners and external agencies
  • Customer Focus: Partner with Sales Strategy to develop strong sell-in Trade stories, including presentations and support materials, to achieve retailer commitment and distribution targets  
  • Launch Planning: Support brand teams to build comprehensive launch support plans to reach awareness & trial goals, driving to sales & market share targets
  • Tracking: Conduct ongoing analyses to monitor in-market performance; proactively identify category, competitive & consumer headwinds, and bring forward recommendations to course correct when needed


Qualifications:


  • Education: Bachelor’s degree required; MBA or equivalent degree preferred.
  • Experience: Minimum of 6-10 years of progressive and successful CPG brand marketing experience leading innovation; prior global marketing or cross-functional experience with sales, supply chain, category management, etc. preferred. 
  • Technical Acumen: Demonstrated analytical, negotiation, prioritization, and presentation skills. General management / “owner” focus. P&L understanding and proven financial acumen in making effective business decisions.
  • Personal Leadership: Strong organization & timeline management skills; demonstrated bias for action. Trusted & transparent business partner, ability to build strong cross-functional relationships. Consistent driver of change, willingness to challenge the status-quo and track record of consistently delivering results.


Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel’s request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.


JOB ID: 190003VT
Contract & Job type: Full Time , Regular
Contact details: talent.acqusition@henkel.com

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