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Germany, Düsseldorf, Laundry & Home Care

Media Analytics Manager (d/f/m)

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

YOUR ROLE

  • Manage media analytics projects conducted by external partners to evaluate and optimize Henkels media investments
  • Select sales decomposition models of external companies: Evaluate their methodological quality, check the fit to Henkels business questions, negotiate prices
  • Steer media effectiveness analysis projects across countries and categories: Coordinate internal and external resources from data sharing to result interpretation
  • Develop insights and provide recommendations to international marketing about optimal media strategies e.g. budget allocation across brands and media types
  • Push model improvements e.g. advanced methodologies (e.g. from ML/AI) and extensions of the model the scope (e.g. eCRM, eCommerce, Multitouch-Attribution)
  • Support further market research projects in the area of net revenue management and market analyses of consumer goods trade and consumer panel data

YOUR SKILLS

  • MBA or other advanced degree in fields such as business economics, mathematics or statistics or equivalent experience
  • Minimum of three years experience in media or market research at industry, agency or institute side 
  • Extended experience with trade and consumer panel data as well as classic and digital media KPIs
  • Experience in optimizing digital media campaigns ideally with the help of multitouch attribution models
  • Advanced analytical and project management skills
  • Excellent communication skills in English - both verbally and in writing
JOB ID: 190004ZW
Contract & Job type: Full Time , Regular

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