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United States, Madison Heights, MI, Adhesive Technologies

Content Marketing Manager - Americas

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

YOUR ROLE

  • Develop a comprehensive content marketing strategy for Henkel's automotive business with the aim to increase customer engagement in the Americas (North America and South America) and create an image that Henkel is a leader in technologies and a solution provider along the entire value chain.

  • Collaborate with key stakeholders to ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, e-mail, point of purchase, customer fairs, print and PR.

  • Drive lead management and marketing automation.

  • Develop a content calendar that supports the global strategic priorities through the different functions and define the owners to deliver the content particular to addressing target groups.

  • Plan, steer & control the regional marketing budget and successfully measure the contents of return on marketing investments. 

YOUR SKILLS

  • Bachelor's Degree is required. Masters degree in Business Administration, Marketing, or related field is preferred. 

  • 3-5+ years of relevant marketing, communications or digital experience is required. Automotive or B2B experience industry preferred 

  • Agile and creative marketer who wants to support Henkel in driving the organizational towards digital transformation and orchestrate with the classic marketing tools. 

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel’s request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

JOB ID: 190005JL

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