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Malaysia, Kuala Lumpur, Beauty Care

Brand Manager


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • This position is designed to help develop and implement effective brand-building strategies across multiple touch points
  • To reach out to our target audience and increase brand awareness and preference, usage and ultimately drive loyalty as part of the brand objectives

  • Understand trades landscape and consumer for beauty care professional

  • Support B2B and B2C; ie. Integrates marketing campaign, salon activation, product launches, agency and supplier management, integration with direct and indirect channel, ensure smooth execution in trade

  • Support in working together Sales and PPS with trade in B2C marketing on BTL

  • Lead execution of new product launches

  • Lead activation with key brand campaigns and promotions for well-rounded integration – to deliver business growth

  • Lead, direct and control marketing activities to meet business objectives, in compliance with brand go-to-market

  • Maintain up-to-date brand map, positioning, pricing strategies, and market relevant information

  • Analyze data and report on brand performance and growth

  • Formulates marketing plan at the executive level

  • Review and analyze industry, competition and market trends

  • Monitor, analyze and evaluate market trends, consumer behavior and competitor activity to identify market opportunities; fine-tune marketing plans to meet changing markets and competitive conditions

  • Liaise with other departments across the organization to ensure marketing activities are integrated, and align with regional or local business units to meet brand objectives


  • Candidate must possess at least a Bachelor’s Degree in Marketing, Business Management or related business discipline.
  • Fluent in English and Mandarin (both spoken and written) as the role requires the successful candidate to read and translate some Chinese marketing materials/guides .

  • Minimum 5 years solid marketing management experience.

  • Experience working in B2B in FMCG/Beauty/Pharmaceutical/related industry

  • Strong analytical skills, problem solving skills, resourceful and result-oriented.

JOB ID: 190005QN
Contract & Job type: Full Time , Regular
Contact information for application-related questions: recruitment.apac@henkel.com


Henkel’s application process

Learn all you need to know about your application at Henkel.

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