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United States, Culver City, CA, Beauty Care

Global Brand Manager - Alterna


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us. 


  • Drive the development of the brand 3-year innovation pipeline Contribute to brand positioning through deep understanding of target consumers, industry trends and competitive brands 
  • Develop and foster strong working relationships across the organization to achieve company goals and priorities. Work closely with key internal teams including but not limited to Creative, Trade Marketing, Digital Marketing, R&D, NPI, Planning, Supply Chain, Legal, Finance and Sales Teams. 
  • Communicate brand performance and priorities to the global and local sales and marketing organizations 
  • Lead product launch planning and execution 
  • Work closely with trade marketing and sales to grow brand performance across existing and new channels: Print, Digital/ecommerce, Social, PR, customer specific support Monitor and optimize brand(s) P&L’s. Work closely with Finance to ensure financial goals are met 
  • Act as brand advocate and representation towards internal and external customers 
  • Develop and coach direct report(s) to help them achieve brand goals


  • Bachelor-Degree in Marketing, Communications, Business or relevant marketing experience.
  • MBA is a Preferred 7+ years of working experience 4+ years of experience in one or more of the following: Innovation, Brand Marketing, CPG Marketing, Retail Channel Marketing 
  • 3-4 years of managerial experience Experience in the beauty industry preferred) - Experience in hair cosmetics is a plus 
  • Experience in managing vendors and agencies
  • Superior project, time and budget management skills

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel’s request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

JOB ID: 190006HR


Henkel’s application process

2:02 min.