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China, Shanghai, Laundry & Home Care

eCommerce Digital Development Manager


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Performance media: traffic building and conversion
  • Drive Company eCommerce strategy to increase brand awareness and improve ROI for purchase conversion
  • Build up eCommerce paid media strategy, incl. new shopper targeting, loyal shoppers activation, and drive conversion to maximize ROI and sales
  • Collaborate with marketing team internally to better drive performance marketing as well as better leverage brand marketing resources for online marketing campaign initiative
  • Work with eCommerce sales team closely in supporting buying traffic as well as online marketing events
  • Coordinating between 3rd party agency and online distributor/TP closely in tracking and improving performance marketing results
  • Closely work with external partners: ie Alimama team on potential new media approaches understanding and trend catch up to continuously improve media mix and strategy
  • Data insight generation
  • Understand business requests and translate into quantitative analysis
  • Master in Alibaba data bank for consumer tag refinement
  • Optimize the AIPL and FAST performance data
  • Coordinate with agencies for consumer data analysis through Alibaba Data Bank.
  • Coordinate with TMIC Tmall innovation center for consumer behavior & profile analysis and optimization, and tag refinement
  • Analyze other consumer data of Ali/JD/emerging channel platforms


  • Graduate with bachelor’s degree or above, majoring in statistics, e-commerce or business analytics is a plus

  • 3-5 years' work experience in e-commerce performance media, recruit and retain traffic via data driven approaches

  • Familiar with e-commerce performance media and promotion, consumer survey and insights generation

  • Good business understanding and strong business acumen

  • Previous work experience in FMCG companies, data ISV, or e-commerce TP with actual operation experience

  • Entrepreneur spirit is a must. Prefer internet start-up company experience

JOB ID: 19000727
Contract & Job type: Full Time , Regular
Contact details: henkel.hr@henkel.com


Henkel’s application process

2:02 min.