• Global | Change Website
  • Contact
  • Add to my collection
  • Share

United States, Stamford, CT, Laundry & Home Care

Senior Brand Manager - Laundry


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • The Sr. Brand Manager is a leadership role on the Marketing Team with responsibility for developing, implementing and managing annual strategic, financial, innovation and operating plans for a brand. This includes promotions, packaging, competitive analysis and P&L responsibility. Role will be responsible for leading cross-functional teams.
  • Achieve revenue, profitability, market share and other objectives by developing and executing annual and long-term strategic plans for the brand and consistent with corporate priorities. Actively managing short term & long-term brand P&L.
  • Leading and influencing innovation to develop and execute short and long-term core improvement and new products
  • Partnering with Sales Strategy to develop strong sell-in Trade story, including presentations and support materials, to achieve distribution targets
  • Building comprehensive product launch support plans, including communication and consumer promotional plans, to drive awareness to trial, increase household penetration and achieve sales/market share targets
  • Championing brand with cross-functional teams to gain alignment on brand plans and drive execution excellence
  • Managing all marketing activities including but not limited to promotions, research, packaging and pricing; developing and maintain relationships with external partners and agencies
  • Evaluating performance, identify competitive threats, and determine product strengths, weaknesses and opportunities by conducting market analyses
  • Manage & develop 2 direct reports.


  • Bachelors in Marketing; MBA preferred with a minimum of 6-10 years of progressive and successful CPG brand marketing experience; prior global cross functional experience with sales, supply chain, category management, etc. preferred. 

  • Strong analytical, negotiation, organization, prioritization, and presentation skills; general business management knowledge; Prior P&L experience and strong financial acumen in making effective business decisions
  • Proven abilities to consistently driving change, challenge the status-quo and creatively deliver results within a global organization.
  • Prior people management experience preferred. Advanced working knowledge of Microsoft Word, Excel & PowerPoint.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.  At Henkel’s request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

JOB ID: 1900071X
Contract & Job type: Full Time , Regular
Contact details: talent.acqusition@henkel.com


Henkel’s application process

2:02 min.