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Oct 2, 2018

Henkel X Mentor

Alex Johnston

  • Freud Communication
  • Key focus areas: marketing; branding; ecosystem; social media; communication/sharing

He is the founding Partner of Freud Communications. He specializes in high level strategic planning for large multi-national companies including British Telecom, Unilever and Mars. Freud help brands by a) building the right partnerships that can improve their reputation and change the trajectory of their business b) connect brands with influencers that can help brands better reach their target audience c) run more engaging campaigns.

Alex is also active in the start-up ecosystem. He is currently a Director of Pitch@Palace founded by the Duke of York. This program focuses on providing a platform to amplify and accelerate the work of Entrepreneurs by connecting them with potential supporters, including CEOs, influencers, angels, mentors and business partners. Alex is also a Director at World Wide Web Foundation and Blue-Sky Design which helps companies of all sizes with their web designs.

refers to the total number of different people or households exposed, at least once, to a medium during a given period.

Reach Schließen

is a group of technologies that are used as a base upon which other applications, processes or technologies are developed. In personal computing, a platform is the basic hardware (computer) and software (operating system) on which software applications can be run.

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Introducing our Mentors