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Aug 27, 2018

Henkel X Mentor

Mario Imparato

  • Persado
  • Key focus areas: communication/sharing; ecommerce; CRM; business models

He is one of the SVP at Persado and in charge of Sales, Business Development and Customer Success in Europe. Persado Enterprise is cloud Artificial Intelligence that generates personalized language and emotion for each consumer, enabling brands to drive short term sales and powerful long-term relationships. Before this role, Mario was VP EMEA and VP International Markets leading Persado’s internationalization efforts.

He started his career at Accenture in the Communication & High Technology service line and then moved to Deloitte Consulting in the Customer & Market Strategy practice. After that he was Vice President at Upstream in London. Mario studied Economics and Business Administration at the University of Deusto and International Management at the LUISS Guido Carli University.

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Introducing our Mentors

Prof. Dr. Christian Stummeyer
Prof. Dr. Christian Stummeyer