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Sep 22, 2018

Henkel X Mentor

Mirco Lange

  • EDEKA Nord
  • Key focus areas: communication/sharing; ecommerce; new ways of working

Mirco has worked for more than 7 years at EDEKA, one of the largest German supermarket corporations, in the field of digital communication and digital transformation. Previously, he worked for the EDEKA headquarters for 4,5 years and was responsible for building social media channels and digital communications. Since, 2017 Mirco is responsible for EDEKA’s Nord Digital Transformation Journey. In this area, he focuses on cultural change with an emphasis on new ideas and for people to grow together.

Prior to his career at EDEKA, Mirco spent 12 years advising leading automobile manufacturers in matters of digital brand communication as a consultant with well-known clients such as Audi, Fiat, Renault, Volkswagen. He studied business economics at the University Lüneburg and is also an Ambassador at GISEP – German Israeli Startup Exchange Program. The GISEP is a non-monetary platform initiated by the German Startups Association and supported by the German Federal Ministry for Economic Affairs and Energy (BMWi) to strengthen and foster the German-Israeli economic relations in the field of startups.

A company that attempts to create a new product or service under conditions of extreme uncertainty.

Startup Schließen

is a group of technologies that are used as a base upon which other applications, processes or technologies are developed. In personal computing, a platform is the basic hardware (computer) and software (operating system) on which software applications can be run.

Platform Schließen

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