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Sep 11, 2018

Henkel X Mentor

Raimund Bau

  • So1
  • Key focus areas: AI; branding; marketing; business models; communications/sharing

Raimund Bau is the founder of SO1, an artificial intelligence promotion platform which is used by leading retailers and solution providers in Europe and the USA. In SO1 he combines more than 10 years of experience in mathematical models and AI research with his knowledge of retail and fast-moving consumer goods industry. SO1 enables leading retailers and brands to connect with their customer on an individual basis through smart, automated and targeted promotions. SO1 is headquartered in Berlin with offices in Boston and Warsaw.

Raimund started his career at Henkel where he managed the largest European laundry detergent brand Persil. Alongside his management career, he worked on his PhD thesis together with academic and industry researchers to build better mathematical models to predict individual shopping behavior. Raimund holds a Master of Business Administration from RWTH Aachen, Germany.

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