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Sep 9, 2018

Henkel X Mentor

Ros Lawler

  • Crabtree & Evelyn
  • Key focus areas: ecommerce, CRM; marketing; branding

She is an experienced digital professional with a track record of successfully leading and implementing digital strategy for world leading commercial and non-profit organizations. Since May 2018 she is General Manager at Crabtree & Evelyn which is an international retailer of body, fragrance and home care products with stores globally. Founded in Cambridge, Massachusetts in 1955, the brand was acquired in January 2016, by Nan Hai Corporation of Hong Kong.

Prior to Crabtree and Evelyn, she worked as Digital Director for Tate for 5 years and led a transformation of Tate’s capabilities including ecommerce, CRM, content strategy and digital innovation. She has also worked at Channel 4, Ministry of Sound, Radio 1 and Random House and enjoys helping organizations adapt to seismic industry shifts and changing consumer behavior brought on by emerging technologies. She studied English Literature at Goldsmith College in London.

is a basic data structure. A record is a collection of fields, possibly of different data types, typically in fixed number and sequence  (e.g.  personal profile,  purchase transactions,  etc.).

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