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Feb 20, 2013  Düsseldorf / Germany

Laundry & Home Care business in Central Eastern Europe to be strengthened

Henkel to acquire Polish Laundry and Home Care brands from PZ Cussons

Henkel has signed an agreement with the UK-based consumer products company PZ Cussons Plc to acquire their Polish Laundry and Home Care brands. The transaction includes predominantly detergents and fabric softeners of the “E” brand, and other smaller brands. The business operates mainly in Poland but also includes activities in Russia and other Central Eastern European countries.

The acquisition is in line with Henkel’s global strategy to further develop its three business sectors and strengthens a key growth region of the Laundry & Home Care business. “The acquisition is a perfect fit with our existing business in the CEE region and will further strengthen our position in Poland and Russia, which are both attractive markets for Henkel and within our growth regions”, said Bruno Piacenza, Executive Vice President and responsible for Henkel’s Laundry & Home Care business.

In fiscal year 2012, the Laundry and Home Care brands to be acquired generated sales of around 60 million euros. The agreement on the sale was signed on February 20, 2013. The acquisition is subject to merger control clearance and is expected to be closed in the third quarter of 2013.