Apr 16, 2014  Scottsdale, AZ

The brand introduces new break-through technology

Dry Idea Brand launches NEW! StainClear™ formulation - The Choice is Clear™

Dry Idea® brand introduces the next breakthrough in antiperspirants & deodorants with NEW! Dry Idea Stain Clear™. This new formula combines powerful stain fighting technology with extra effective wetness protection and 72-hour odor coverage. Dry Idea Stain Clear is an invisible solid that goes on clear, without compromising performance, and uses a multi-defense formula to provide powerful sweat protection.

We are excited about the launch of our new formulation and to bring our customers state-of-the-art innovation for invisible sweat protection,” says Sami Myohanen, Director of Marketing at Henkel. “We know this formula meets a key consumer frustration of staining and residue, and we can’t wait for them to experience the StainClear™ formula.”

This breakthrough technology protects against stains without sacrificing powerful sweat and odor protection. Dry Idea brand takes the sweat out of shopping for deodorant, and offers a variety of application forms that gives shoppers the choice to select a Dry Idea product that is right for you. The Choice is Clear™.

The new Dry Idea Stain Clear™ brand can be found at mass retailers nationwide in the following forms and suggested retail prices: Invisible Solid ($3.99), Roll-on ($4.99), and Clinical ($7.99).