We are excited about the launch of our new formulation and to bring our customers state-of-the-art innovation for invisible sweat protection,” says Sami Myohanen, Director of Marketing at Henkel. “We know this formula meets a key consumer frustration of staining and residue, and we can’t wait for them to experience the StainClear™ formula.”
Apr 16, 2014 Scottsdale, AZ
Dry Idea Brand launches NEW! StainClear™ formulation - The Choice is Clear™
Dry Idea® brand introduces the next breakthrough in antiperspirants & deodorants with NEW! Dry Idea Stain Clear™. This new formula combines powerful stain fighting technology with extra effective wetness protection and 72-hour odor coverage. Dry Idea Stain Clear is an invisible solid that goes on clear, without compromising performance, and uses a multi-defense formula to provide powerful sweat protection.
This breakthrough technology protects against stains without sacrificing powerful sweat and odor protection. Dry Idea brand takes the sweat out of shopping for deodorant, and offers a variety of application forms that gives shoppers the choice to select a Dry Idea product that is right for you. The Choice is Clear™.
The new Dry Idea Stain Clear™ brand can be found at mass retailers nationwide in the following forms and suggested retail prices: Invisible Solid ($3.99), Roll-on ($4.99), and Clinical ($7.99).