May 18, 2015  Düsseldorf / Germany

New campaign from Henkel’s high-quality brand Loctite

Loctite adhesives secure success

“Loctite – Success Secured” is the theme of the new campaign from high-quality brand Loctite. The state-of-the-art adhesives and sealants from Henkel help companies around the world to optimize their processes, increase product reliability and join various metals, rubbers and plastics securely and durably.

The latter aspect in particular has made adhesion as a joining technology a flexible, energy-saving alternative to traditional fastening solutions. In contrast to welding, soldering or drilling, Loctite adhesives allow various material combinations to be joined quickly and highly securely.

To match the new campaign, Loctite has expanded its website to include a new, responsive microsite. At one can find webinars, product recommendations and other useful applications.

Webinars provide information on the benefits of the adhesive technology

Why adhesion instead of welding or drilling? What are the benefits of using industrial sealants and adhesives? The new, free Loctite webinars provide the answers. Customers can use the opportunity for an informative discussion with experts and sign up at

On your marks, get set, go!

Buckle up, lean back and put the pedal to the metal – the Loctite Racing Game is perfect for anyone who has ever wanted to have a go at being a real racing driver. The player can jump onto the quad, put his foot down and go for the record. All registered participants have the chance to win attractive prizes from Loctite.

The idea behind the game could hardly be simpler. From a bird’s eye view, the palyer can steer his high-powered wheels around a course packed with obstacles. He can use mouse or finger controls, as he prefers. The aim is to travel as far as possible with the quad and make some audacious jumps along the way.