Dec 27, 2017  Stamford, CT

Giving back during the holiday season

Henkel spreads holiday cheer with its laundry and beauty care products

Maker of Trusted Brands Persil, all®, Snuggle ® and Dial® donates over $1 million in product to NBC’s Today Show Toy Drive

In the spirit of giving back during the 2017 holiday season, Henkel recently announced its participation in the 24th Annual NBC Today Show Toy Drive event; the company’s sixth consecutive year.  This year, Henkel donated over $1 million in laundry and beauty care products to a variety of charities across the United States, chosen by the Today Show, with the cumulative six-year donation exceeding $3 million in products.

Henkel, the maker of well-known consumer products, including Dial® soaps, Persil®, all®, Purex® laundry detergents, Snuggle® fabric conditioners, Schwarzkopf® hair care products and much more, has a long standing history of giving back to the communities in which it operates.  “Once again this year, we are pleased to donate everyday laundry and beauty care essentials to help ease some of the daily financial pressures the holidays impose on families in need,” said Ed Vlacich, Region Head of Henkel Beauty Care.  “We’re hopeful that these donations of household essentials will make life a little easier while helping people look and feel their best, this season and beyond.”

Since it wouldn’t be the holidays without stuffed animals delivering extra cheer to those who need it, Henkel included 5,000 Snuggle bears to the roster of products it provided to the Toy Drive, in efforts to help “make the world a softer place”.  

In addition to the Today Show Toy Drive, Henkel supports many community programs focused on health, education and family welfare through employee volunteerism as well as monetary and product donations.

Press Release (1.2 MB)

Henkel’s Michael Lyons and his children Tyler and Maddie appeared with Hoda Kotb on NBC’s Today show to reveal Henkel’s $1 million donation of products to NBC’s annual Toy Drive.

Henkel’s Michael Lyons and his family pose with NBC’s Hoda Kotb after the reveal of Henkel’s record-setting Toy Drive donation.