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Feb 5, 2018  Stamford, Connecticut / USA

“Game Time Stain Time” features Persil ProClean Detergent’s Superhero, “The Professional,” Coming Through the Television to Tackle Game Day Stains

Persil ProClean Unveils new Super Bowl® TV Commercial

Henkel North America’s premium laundry detergent brand, Persil ProClean, unveiled its new stain-fighting commercial today during Super Bowl LII®.

The 30-second spot, which ran during the 2nd Quarter, featured Persil detergent’s superhero, “The Professional,” played by actor Peter Hermann, who you may know from the television series “Younger”. In the spot, “The Professional” comes through the television to tackle a “guac-ward” situation by directly interacting with a group of friends who were watching the big game together.

The spot, created by DDB New York, and directed by Tim Heidecker and Eric Wareheim from PRETTYBIRD, known for the “Tim and Eric Awesome Show, Great Job!”, is part of a larger integrated marketing campaign that includes a Persil ProClean Super Bowl® microsite [persilproclean.com/the-big-game], a series of short videos featuring “The Professional” on YouTube and Facebook, a content partnership with high profile influencers, and local market restaurant partnerships and product sampling.

Globally-renowned for more than a century in over 60 countries, the Persil brand has been available to U.S. consumers since 2015. Within three short years, the exceptional stain-fighting, whitening and freshness of Persil ProClean has led to impressive repeat purchase rates that continue to push the detergent category forward. The Persil ProClean brand portfolio, consisting of Power-Liquid and Power-Caps, can be found in stores nationwide.

Visit Persil ProClean to find a retailer near you and find @PersilProClean on Facebook, Twitter, Instagram and YouTube.com.

Views:

Persil ProClean: Game-time Stain-time :30

Got caught in a guac-ward situation? The Professional has a tip for that dip: Persil® ProClean®. It’s the premium detergent for game-day stains.

0:30 Min.

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For the third time in a row Henkel has a TV-Spot at the Super Bowl LII® with its premium detergent Persil ProClean.

For the third time in a row Henkel has a TV-Spot at the Super Bowl LII® with its premium detergent Persil ProClean.

For the third time in a row Henkel has a TV-Spot at the Super Bowl LII® with its premium detergent Persil ProClean.

For the third time in a row Henkel has a TV-Spot at the Super Bowl LII® with its premium detergent Persil ProClean.

Hanna Philipps Henkel Corporate Media Relations Headquarters, Düsseldorf/Germany +49-211-797-3626 press@henkel.com Download Business Card Add to my collection
Rabea Laakmann Henkel Corporate Media Relations Headquarters, Düsseldorf/Germany +49-211-797-6976 press@henkel.com Download Business Card Add to my collection