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Feb 8, 2018  Düsseldorf, Berlin / Germany

Armin Morbach x F.C. Gundlach

A most modern tradition: Armin Morbach reinterprets F.C. Gundlach’s photographs for Schwarzkopf

Global trend ambassador, Armin Morbach, has reinterpreted 17 of F.C. Gundlach’s most inspired images in celebration of the 120th anniversary of the hair cosmetics brand, Schwarzkopf. F.C. Gundlach became an international icon of photography in the fifties and sixties, his genre-defining vision influencing fashion, style and expression to this today. Many of his first fashion photographs were shot in Berlin – in front of iconic buildings, such as the Schiller Theater and the Old National Gallery. Indeed, Berlin is where the Schwarzkopf journey begins.

When Hans Schwarzkopf opened his paint, drug and perfume shop in Berlin in 1898, he laid the foundation for one of the most influential hair cosmetics companies in the world. The capital also plays a key role in the 120th anniversary of the brand: Schwarzkopf’s global trend ambassador Armin Morbach has reinterpreted 17 well-known fashion photographs from contemporary collector and sponsor F.C. Gundlach, set in Berlin. “I like to play with exaggeration and show my models in extreme silhouettes, with oversized puffed sleeves or pointed breasts, for example,” says Morbach. This stylistic flair shows in his Gundlach interpretations and, again, is so befitting of Berlin. Morbach has used dresses by designer Marina Hoermanseder, who perfectly represents Berlin’s famously edgy and alternative style. The ideal compliment to creative, expressive hairstyles and Schwarzkopf’s commitment to progressive values.

F.C. Gundlach was one of Berlin’s first post-war fashion photographers. His black and white photos catapulted him to fame, made icons of the women who worked with him, and let him capture some of the 20th century’s most well-known models and places in ways never seen before.

Berlin’s fashion scene lost its impact with the arrival of the Berlin Wall in 1961, and Gundlach went to Paris and New York. Today, however, Berlin can once again claim to be a centre of style – and the city is celebrated internationally as a place where indivuality thrives. Today, individuality is accepted like never before. In 2018, there are no rules, no boundaries, no dictated beauty ideals. Real looks on real people are what count – as Armin Morbach showcases with his reinterpreted pictures. This is about moving away from one set style to pure individuality and authenticity. In fashion and hairstyling, anything goes!

Global trend ambassador, Armin Morbach, has reinterpreted some of F.C. Gundlach’s most inspired images in celebration of the 120th anniversary.

Global trend ambassador, Armin Morbach, has reinterpreted some of F.C. Gundlach’s most inspired images in celebration of the 120th anniversary.

Nicola Surholt Henkel Beauty Care PR Germany Headquarters, Düsseldorf/Germany +49-211-797-1637 nicola.surholt@henkel.com Download Business Card Add to my collection