Aug 17, 2016  Wilton, Connecticut

all and Snuggle Partner with Little League for fourth straight year

Creating a Dirt-Free Dugout Experience at Little League Baseball® World Series

Little Leaguers®, parents and baseball fans will experience a lot more than just the thrill of the game at this year’s annual Little League Baseball® World Series, occurring August 18-28. As the Official Laundry Products of Little League® for the fourth straight year, all® laundry detergent and Snuggle® fabric softener are creating the Dirt-Free Dugout Experience, a high energy on-site consumer activation filled with fun games, great prizes, personalized victory dances, and much more.

Little League parents know there is no prouder moment than seeing their star player slide into home plate or catch the game-winning ball. But the post-game laundry clean-up can be a definite challenge for even the most devoted baseball mom or dad who struggles to get dirt and grass stains out of their kid’s uniform. That is why families trust all® detergent to fight the toughest Little League® stains and whiten and brighten uniforms, and Snuggle® fabric softeners to leave uniforms soft and smelling fresh.

“There’s a real sense of pride kids bring to these games as they give their all for their hometown team, and no brand understands this sense of pride more than all® and Snuggle®. So we’re proud to do our part to be sure they look and feel their best every time they step onto the field,” said Lora Van Velsor, vice president of marketing for the all® brand. “We can’t think of a better way to demonstrate our commitment to families and their laundry needs than through our partnership with Little League Baseball® World Series, and that includes washing every player’s uniform with all® and Snuggle®.”

Located in the Family Fun Zone on-site near the Howard J. Lamade Stadium, the Dirt-Free Dugout will feature a variety of laundry and baseball themed activities. Attendees will be able to play games like the Sock Grab and share their best “Victory Dance” – captured by a slow-motion camera – on their social media using #DirtFreeDugout. They can also earn points for fun prizes like Dirt-Free Dugout pins, Snuggle Bears, and coupons for free all® and Snuggle® product. Everyone’s favorite brand mascot, the iconic Snuggle Bear, will be on hand to host, take pictures and meet-and-greet guests.

In conjunction with the all® brand’s sponsorship of Peanuts Kids Everywhere, Pigpen, the world’s most famous dirty kid, will be escorted to the pitcher’s mound by Snoopy, America’s favorite beagle, to throw out the ceremonial first pitch of the 11:30 a.m. game on August 23. During the series, the Charlie Brown’s All-Stars experience, also located in the Family Fun Zone, will allow fans to snap pictures with Pigpen, Snoopy and the rest of the Peanuts gang using green screen technology. Fans will also have the chance to win Peanuts prizes, including limited edition all® and Pigpen baseball pins, and collectible Peanuts figurines.