The holiday season is synonymous with giving and helping to make everyday lives a little brighter. That’s why for the fifth consecutive year, Sun Products, now part of Henkel Corporation is supporting the TODAY Show’s 23rd annual Holiday Gift Drive by donating $500,000 of laundry, dish care and beauty products as well as 10,000 Snuggle Bear plush toys. Henkel’s cumulative five-year commitment exceeds $1.8 million in product donations and 85,000 Snuggle Bears.
Dec 15, 2016 Wilton, Connecticut
Making Lives a Little Brighter with Everyday Essentials and Snuggle Bears
Makers of Trusted Brands Persil®, all®, Snuggle ® and Dial® Donate Laundry, Dish
“For many children and families, the TODAY Show’s Holiday Gift Drive provides much needed gifts and everyday essentials. We understand the holidays can be a challenging time for families trying to address daily financial pressures and we want to help. We hope our donation of laundry, dish care and beauty products will make everyday life a little easier by providing household essentials,” commented Bibie Wu, Vice President Marketing, Henkel Corporation. “Our Snuggle Bears will also bring warmth and joy to children - after all, Snuggle Bear’s mission is to ‘make the world a softer place,’ adding smiles and snuggles too!”
In addition to TODAY Show’s Holiday Gift Drive, Henkel supports many charitable programs including Habitat for Humanity, Make a Wish and hosts an annual Community Service Day where employees volunteer their time at various organizations sorting clothes, preparing emergency food boxes, and cleaning up mountain trails; also through Snuggle’s #ShareABear campaign the brand donated 5,000 Snuggle Bears to children in need through Starlight Children's Foundation.
Henkel in North America
Henkel markets a wide range of well-known consumer and industrial brands in North America, including Persil®, all®, Purex®, and Snuggle® laundry detergents and conditioners, Dial® soaps, Right Guard® antiperspirants, got2b® hair gels, and a broad range of adhesives brands such as Loctite® and LePage®.
The Sun Products Corporation, a leading North American provider of laundry detergent, fabric softeners and other household products, was acquired by Henkel in September 2016. Visit www.henkel-northamerica.com for more information.
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs almost 50,000 people and reported sales of around $20 billion (18.1 billion euros) and adjusted operating profit of around $3.2 billion (2.9 billion euros) in fiscal 2015. Henkel’s preferred shares are listed in the German stock index DAX.