Sep 9, 2015  Wilton, Connecticut

Supporting Children In Need

#shareAbear to celebrate national teddy bear day & the month of septembear

Do you remember receiving your first teddy bear and the joy and companionship that it brought you? No one understands this feeling better than Snuggle Bear, who has been softening laundry and hearts for over 30 years. Snuggle’s mission to make the world a softer place is especially meaningful as we celebrate National Teddy Bear Day today.

Small acts of kindness make a big difference. So starting today, and throughout the month of SeptemBEAR, Snuggle is spreading joy and brightening people’s day through the simple, heartfelt act of giving away teddy bears through #ShareABear. Snuggle is encouraging everyone to take part in the
#ShareABear movement by sharing a photo, video or story of you and a special teddy bear in your life. As part of the movement, Snuggle will donate 5,000 bears through Random Acts, a non-profit organization, to help brighten the days of children in need.

To kick off the effort, Snuggle surprised some special friends with a snuggly act of kindness -, sharing teddy bears to help celebrate his favorite holiday and to encourage others to #ShareABear.

The positive effects of teddy bears are well documented, providing people with a rare companionship that very few other things can match. Particularly during times of sickness or stress, they can bring comfort and reassurance. And, at any age, holding a teddy bear can trigger a release of “feel good” hormones1.

“As one of the fastest growing brands in the fabric conditioning category, Snuggle is focused on making the world a softer place,” said Bibie Wu, Vice President of Marketing, Snuggle. “So it’s no surprise that SeptemBEAR is one of Snuggle’s favorite time of the year. SeptemBEAR is a month to celebrate the special place teddy bears have in our hearts, and we are proud to celebrate with activities that capture the warm and snuggly spirit of the brand.”

Snuggle surveyed over 5,500 consumers to discover the true importance of the teddy bear in people’s lives. Results showed:

  • 73% of people had a teddy bear as their first stuffed animal
  • 38% still sleep with their teddy bear but won’t tell their friends!
  • 71% still find comfort in their bear when sick
  • 54% have passed down a teddy bear to a child or loved one
  • 44% of people own more than four teddy bears!

Random Acts is a global non-profit organization, now celebrating its 5th anniversary, which aims to conquer the world, one random act of kindness at a time. Its network of child-focused charities includes, but is not limited to: Children's Aid Society, New York; People Serving People, Minnesota; HELP of South Nevada and Bradley Angle, Oregon.

“We are excited to partner with Snuggle to make National Teddy Bear Day a truly special day for children in need,” said Cinde Monsam, Executive Director of Random Acts. “Thanks to Snuggle Bear, we will be delivering 5,000 acts of kindness, and we can’t think of a better time to honor #ShareABear than on National Teddy Bear Day.”

Visit, like Snuggle on Facebook and follow on Twitter and Instagram for more information.

Visit, like Random Acts on, and follow on,,, or for more information.