Press Release

           	               April 2019

Henkel Beauty Care's commitment: Product bottles made of 100% recycled plastic in Germany

Henkel Beauty Care launches product packaging made with 100% recycled plastic – thereof 50% Social Plastic® – to counteract Ocean Plastic

With new products from Fa and Nature Box, Henkel Beauty Care will also launch new packaging made with 100% recycled plastic. These products will hit the German market in June 2019. On the other hand, fifty percent of the packaging is made of Social Plastic®. With these products, Henkel Beauty Care supports the initiative led by Plastic Bank, which is committed to fighting Ocean Plastic while reducing poverty. Henkel Beauty Care leads by example and puts environmental awareness into practice by launching special editions of shampoo and shower gel: "Meeres Glück" from Nature Box and "Meeres Liebe" from Fa.

Düsseldorf – About eight million tons of plastic trash make their way into the world's oceans, every year. Henkel Beauty Care strives to help find solutions to eliminate plastic trash from the environment, particularly from the oceans. With the new products from Fa and Nature Box, Henkel Beauty Care takes steps towards an eco-friendly future: "We are looking forward to consistently and successfully integrate sustainability with the upcoming product launches for Fa and Nature Box and to tackle – together with Plastic Bank – the global issue of Ocean Plastic," says Saskia Schmaus, Corporate Director International of Henkel Beauty Care. 

Since 2017 Henkel has been working with Plastic Bank. The organization's goals are to combat the problem of plastic waste in the oceans and find solutions to overcome poverty. Individuals from local communities in Haiti, for example, can return plastic to collection centers in exchange for cash or non-monetary benefits. The plastic that has been collected is sorted, processed and re-introduced to the market as Social Plastic®. Plastic Bank operates the plastic collection centers and is also a partner of Henkel Beauty Care. Henkel has previously introduced product packaging that used Social Plastic®. 

In June 2019, Schauma will also launch a special edition with packaging made from 100% recycled plastic. Besides, Henkel is also a founding member of the global "Alliance to End Plastic Waste" (AEPW).

About Henkel
Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations, and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2018, Henkel reported sales of around 20 billion euros and adjusted operating profit of around 3.5 billion euros. Henkel employs around 53,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel's preferred shares are listed in the German stock index DAX. For more information, please visit www.henkel.com

Photo material is available at www.henkel.com/press

Contact

Press office at Henkel Beauty Care		PR agency
Henkel Beauty Care                                 	Ketchum Pleon GmbH
Nicola Surholt						
Phone: +49 211 797 1637			Phone: +49 211 9541 2201
Email: nicola.surholt@henkel.com 		Email: henkelbeautycare@ketchumpleon.com

Henkel AG & Co. KGaA