July 30, 2019

EasyD4R contributes to establishing a circular economy

Henkel shares software tool for evaluating the 
recyclability of packaging

Düsseldorf – Recyclable packaging is a prerequisite for a functioning circular economy. In order to quickly and reliably determine the recyclability of new packaging, Henkel uses its specially developed software tool EasyD4R. Henkel has now made this assessment tool publicly available on its website under www.henkel.com/easyd4r so that more companies and organizations can use it and more easily develop sustainable packaging solutions. 

“We want to promote open collaboration, and accelerate the transition to a circular economy,” says Dr. Thorsten Leopold, Head of International Packaging Development for Home Care products at Henkel. “This can only succeed if all participants along the value chain cooperate – especially with clear definitions and consistent evaluations. By sharing our assessment tool, we want to contribute to the recyclability of packaging.” 

The software tool EasyD4R is based on public and recognized criteria catalogues such as those from Plastics Recyclers Europe and is used by Henkel throughout the company. The goal is to quickly and accurately asses the recyclability of packaging already during the early stages of product development. This was confirmed by an independent test completed by Fraunhofer Institute for Environmental, Safety and Energy Technology UMSICHT. The scientists analyzed the evaluation software and its results and compared them with national as well as international standards. 

“With this tool, the recyclability of product packaging can be evaluated very well,” says Dr.-Ing. Markus Hiebel, Head of Sustainability and Resource Management at Fraunhofer UMSICHT. “We are delighted that companies like Henkel are taking their responsibility seriously and making a contribution to the development of recyclable packaging.”

Standard for suppliers from dm-drogerie markt
Since the beginning of this year, Henkel had already shared its evaluation tool on request with other companies and organizations. Henkel also presented the tool to the members of the “Rezyklat-Forum” (“forum recyclate”) initiated by German drugstore chain dm-drogerie markt. The 32 members comprise retailers, manufacturers, disposal contractors and packaging manufacturers who depict the entire value chain along the circular economy. Their feedback was very positive, and dm-drogerie markt established the EasyD4R tool as a standard for all its suppliers. “Together with our partners in the ‘Rezyklat-Forum’, we are committed to avoiding and reducing plastic packaging, increasing the recycling quota and strengthening the use of recycled material. For that, it is important to facilitate the current systems for a circular economy, to ensure that product packaging used by consumers can be fully recycled again. The EasyD4R tool from Henkel makes a very important contribution to that,” says Sebastian Bayer, Speaker of the “Rezyklat-Forum” and Managing Director for Marketing and Procurement at dm drogerie-markt. 

Assess recyclability at the touch of a button
The software evaluates the recyclability of packaging based on its composition and the individual weight proportions of the respective components such as basic materials, closures, labels or colors. For all materials in question, the tool stores information on the suitability for identification during sorting, and for processing during recycling. On this basis, EasyD4R shows clear results displayed on a traffic-light evaluation system: It provides information on the recyclability of each design as a percentage and the material combinations which can be optimized for recycling. By doing so, it supports the development of sustainable packaging solutions.

Committed to sustainable packaging 
In its packaging strategy, Henkel has set itself the goal to make all packaging recyclable, reusable or compostable by 2025*. The proportion of recycled plastic used in packaging for consumer goods products in Europe should increase to 35 percent. 

“As a manufacturer using plastic as an important packaging material, we assume our responsibility. We have already made a lot of progress, but at the same time, there is a lot more to do,” says Dr. Thorsten Leopold. “Therefore, in addition to implementing our packaging strategy, we are involved in numerous cross-industry initiatives and cooperations to promote new solutions.”

Free download of EasyD4R
As of now, interested corporations, organizations and experts can download the recyclability evaluation tool – EasyD4R – for free on the Henkel website under www.henkel.com/easyd4r.

More information on Henkel’s commitment to sustainable packaging can be found at www.henkel.com/plastic.

* Excluding adhesive products where residue may affect recyclability or pollute recycling streams.

About Henkel
Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2018, Henkel reported sales of around 20 billion euros and adjusted operating profit of around 3.5 billion euros. Henkel employs around 53,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX. For more information, please visit www.henkel.com 

Photo material is available at www.henkel.com/press

Contact	Jennifer Ott	Linda Fischer
Phone	+49 211 797-2756	+49 211 797-7265
Email	jennifer.ott@henkel.com	linda.fischer@henkel.com                               	

Henkel AG & Co. KGaA