Feb 6, 2014 Aspen / USA
Henkel-sponsored athletes win medals at Winter X Games
Henkel sponsored a team of extreme athletes – under its Loctite brand – to compete in a variety of events such as the SnoCross Freestyle, SnoCross Long Jump, Snowboarder X, Snomobile SnoCross, and Snowmobile SnoCross Adaptive at the 2014 Winter X Games in Aspen, Colorado in mid-January. Over 108,000 enthusiastic fans attended the event at Buttermilk Mountain, where the X Games have been held for the past 12 years. A record-breaking 48,000 people packed the venue on Saturday to see athletes compete in SnoCross, Snowboarding, and Skiing.
A Loctite booth at the event welcomed hundreds of people, with particular crowds forming for autograph sessions with winter sports stars Team LaVallee and Mike Schultz. Loctite Ultra Super Glue, and Loctite threadlockers and retaining compounds were demonstrated, and samples were distributed.
Levi LaVallee broke the Long Jump World Record in 2011 and 2012, and he took home the Gold Medal in the Long Jump event for 2014. Mike Schultz, the defending champion in Adaptive SnoCross, won his fourth consecutive Gold Medal this year: “Monster” Mike uses Loctite brand adhesives on his “moto knee”, a prosthetic leg he designed that allows him to compete in SnoCross year after year.