May 15, 2014 Belgrad / Serbia
“Best of Serbia” Award
At the tenth awards ceremony “Best of Serbia”, the annual ceremony organized by the Serbian Chamber of Commerce, one of the most prominent local Henkel brands, Merix, received the award for the best brand in the category Chemicals, Cosmetics, Pharmaceuticals and Related Products.
It is the third time Merix has been recognized by representatives of consumers, professionals and business partners. At the gala ceremony, which was held in the Yugoslav Drama Theatre, Darko Lukić, Marketing Director Laundry & Home Care Division Serbia and Adriatic Region Countries was presented with the award.
The main assessment criteria were market position, financial efficiency, perceptions of consumers and judgments made by the jury, which this year comprised Željko Sertić, President of the Serbian Chamber of Commerce, Rasim Ljajić, Minister of Trade and Economy, Stipe Lovreta and Saša Veljković, both professors of economics, and Vera Vida, President of the Serbian Center for Consumer Affairs.
Merix is an authentic Serbian brand with a tradition of more than 30 years. As a successful domestic brand with German quality standards it is produced in Henkel’s plant in Kruševac and exported to the markets of Serbia and the surrounding region. Its leading market position has been built through continuous investment in research and technology as well as consistent improvements in the formulation of the product. For Merix has constantly adapted to market demands and consumers’ needs over its many years of existence, ensuring both longevity and enduring success.