Sep 25, 2014 Singapore
Sustainability: A shared task
Daniel Rudolph, President Henkel Singapore, shared Henkel’s sustainability strategy of working resource-efficient along the value chain – with partners, stakeholders and consumers – at the Global Green Economic Forum in Singapore.
The Global Green Economic Forum was attended by senior business leaders, environmentalists, academics and policy makers. The event theme, “Building a Sustainable Eco-system for Business”, prompted discussions on a variety of perspectives and solutions useful for creating a sustainable global economy.
On the panel session, titled “Built to Last”, Daniel Rudolph affirmed that being a leader in sustainability is a competitive advantage – not only with our customers but also with investors in the capital market, prospective employees and current employees. “During the job interviews, applicants often refer to the sustainability information on our Henkel website when asked what attracted them to work for Henkel,” said Rudolph.
He also highlighted that sustainability is a common challenge and therefore a shared task for all stakeholders. “Besides collaborating with our value-chain partners, Henkel has embraced the responsibility to educate our consumers and employees.” This includes usage and dosage information on the package labels of our laundry detergent products, for example. He also cited the Henkel Sustainability Ambassador School Outreach program for children between the ages of eight to ten years as an educational initiative that promotes sustainable behavior and consumption.