Sep 30, 2014 Auckland / New Zealand
New World is one of New Zealand’s leading supermarket businesses. Henkel’s Beauty Care Retail team initiated a training program for New World’s retail staff on the correct application and benefits of Schwarzkopf’s range of hair color products.
According to Leanne Ross, National Field Manager, Henkel Beauty Care New Zealand, consumers are often nervous about choosing the right products, particularly when it comes to hair colors. They often ask for advice from retail staff who, up until recently, did not have the product knowledge to provide the right assistance.
“When our people are in stores working in the aisles, they often get asked questions by consumers who don’t know which products are right for their hair,” Ross explained.
To provide better outcomes for New World’s customers, Leanne worked with Grant Withnell, National Technical Educator for Schwarzkopf, Henkel Beauty Care Professional, and the Beauty Care marketing team in New Zealand, to develop and organize training with New World’s management.
Feedback regarding the training has been overwhelmingly positive from staff who now have greater product knowledge to share with customers. This has led to confidence in and sales of more Henkel products – a win-win scenario for both, Henkel and New World.