Oct 9, 2014 Belgrade/Serbia
Sticking to art
The Mikser festival, the largest art festival in Belgrade, offers artists a multidisciplinary and multicultural platform to present their work while affirming the country’s cultural industry. Ceresit presented a new mural art at the festival thus enriching Savamala with a piece of street art.
The mural art named "Imitation of Life # 9" symbolizes the creative spirit of the region thus reviving the city’s cultural appearance. The artistic duo Nevercrew from Switzerland, Pablo Togni and Christian Rebecchi, used innovative Ceresit Visage products to craft the mural art, which guaranteed the facade’s unique appearance.
After revealing the mural art, Mislav Smolčić, Marketing Director Adhesive Technologies of Henkel Serbia, presented the concept of the Ceresit Facade Award and invited architects to submit their work to Europe’s major architect competition: „The Ceresit Facade Award, a European competition for professional architects, is a unique platform for promoting innovative and creative solutions using Ceresit ETICS systems. The contest offers participants the chance to win valuable prizes and promote their work in Europe."
Maja Lalić, Creative Director Mikser festival, is a member of the competition’s jury, along with representatives of European universities, renowned architects and Henkel top managers. On the occasion, Lalić said gratefully: “I’m very excited to be a part of such a competition and have the chance to help young creative people reach recognition and acknowledgment. Since Ceresit has been a valuable part of Mikser festival for the third time, this year’s surprise was another donation to Belgrade and Savamala in form of an amazing new mural art, contributing to the long-term plan of revitalization the city. Last year, Ceresit gave Savamala a mural art titled ‘Waiting for the Sun’, by famous artist Aleksandar Maćašev. This piece of street art started the urban transformation of the entire neighborhood. I'm sure that my fellow citizens enjoy these wonderful gifts which will decorate the artistic corner of the city for a long time.”