Apr 28, 2015 Düsseldorf / Germany
Spotlight on top brands from Henkel: Loctite, Persil, Schwarzkopf
From hairstyling products, to detergents, to the adhesive technologies in cell phones – the top brands from Henkel are a part of daily life and a big contributor to the company’s success. In 2014, 59 percent of Henkel’s total sales globally were generated by its 10 brands, which are continually strengthened by innovations and investments. Together, the three top brands Loctite, Persil and Schwarzkopf generated 5 billion euros in sales.
High-performing detergents from Persil, which has been the leading brand for Henkel’s Laundry & Home Care business for more than 100 years, reached sales of around one billion euros in 2014. This is the result of continuous product innovation and a focus on quality, as well as ongoing brand internationalization. Persil is now available in more than 50 mature and emerging markets worldwide.
Schwarzkopf is one of the top hair-care brands globally and the biggest brand of Henkel’s Beauty Care business. The brand has stood for outstanding innovations, quality, passion and competence since 1898. Offering winning solutions in both retail and professional markets, Schwarzkopf achieved sales of around two billion euros in 2014. Schwarzkopf products are available in more than 60 markets around the world.
Loctite is the top brand within Henkel’s Adhesive Technologies business and globally one of the most trusted brands for adhesives, sealants and coating solutions. With a history of almost 60 years, the Loctite brand has steadily increased sales to around two billion euros in 2014. Today, Loctite products are used in a wide range of different industries including aerospace, automotive, electronics, industrial assembly and repair, as well as in consumer applications, in more than 130 markets around the world.