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May 26, 2015  Düsseldorf / Germany

Inspiration for mutual growth

Innovative Customer Center at Düsseldorf Headquarters

With its Global Experience Center, the Laundry & Home Care business unit at Henkel is setting a new standard of excellence in its collaboration with customers. Occupying more than 700 square meters and composed of 14 stations, this customer center at Henkel’s Düsseldorf headquarters offers a comprehensive overview of the Laundry & Home Care business unit’s areas of competency, including product innovations, digitization, sustainability, and shopper marketing.

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The Laundry & Home Care Global Experience Center.

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The virtual store of the Global Experience Center.

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Global Experience Center: Dr. Arndt Scheidgen and Kerstin Reintges compare different laundry formulas at the stain laboratory.

After an 18-month planning and construction phase Henkel has established an innovative and future-oriented forum for collaboration with customers and partners. There are 14 different stations that address topics like innovation, research & development, digital trends, and sustainability. At the Global Experience Center, customers not only gain insight into the Laundry & Home Care business at Henkel: The goal is to strengthen cooperation and long-term partnerships.

“The Global Experience Center is the ideal platform for intensifying exchange with our customers so we can drive growth together,” said Bruno Piacenza, Executive Vice President Laundry & Home Care. “What makes the center so special is that we can customize the visit of each customer according to their questions and needs. It allows us to mutually identify areas with the greatest potential for value-creation.”

The interactive stations at the center allow visitors to explore the world of laundry and cleaning products with all of their senses through the center’s multimedia elements, and by creating and testing products themselves. The product development area, for example, demonstrates the comparative test procedure – performance tests that all new detergents at Henkel must successfully pass.